Welcome! I’m Sylvie.

I am a communications and user experience professional with a passion for crafting compelling narratives and developing innovative brand and design initiatives for companies in the technology, education, manufacturing, shipping and energy sectors.

Check out my living resume below or explore my portfolio and blog.

Trident Maritime Systems

July 2024 - Present

Raffetto Herman Strategic Communications

June 2022 - April 2024

Public Relations Specialist: June 2023 - April 2024

  • Demonstrated strong project management skills, effectively tracking daily activities against larger initiatives and budgets

  • Excel in strategic communication across various stakeholder groups, including both internal and external teams

  • Successfully cultivated media relationships, securing coverage in high-profile publications such as The AP, The New York Times, Forbes, and key industry trade and local outlets

  • Expert in strategic planning and execution of comprehensive campaigns across paid, earned, and social media channels

  • Proficient in managing funding, acquisition, and earnings announcements

  • Mentored coworkers engaging in the fellowship program

  • Crafted and presented metrics reports and analysis including competitor audits and share of voice analysis 

  • Key member of a team overseeing the 35+ tools used firm-wide for reporting, media discovery, and organization

Communications Coordinator: September 2022 - June 2023

Fellow: June 2022 - September 2022

  • Skilled in developing media relations materials, including pitches, media lists, and press releases

  • Supported new business initiatives 

  • Authored long-form content pieces, such as bylines and blogs, published in outlets like Fast Company and Government Computer News (GCN)

  • Demonstrated strong attention to detail across all projects and accounts

  • Consistently met deadlines by effectively understanding and executing client and internal team requests

Allen Hall Public Relations

January 2021 - March 2022

Account Supervisor: September 2021 - March 2022

Account Executive: January 2021 - September 2021

  • Facilitated and coordinated multiple projects and deadlines as the lead of a four-person team within a student-run agency 

  • Led all client communications, conducting weekly check-in calls and providing counsel on strategic ideas

  • Designed and implemented strategy for disseminating newsletters with relevant updates for an organization with members across North America. 

  • Developed and implemented a Facebook Advertising Campaign which produced a 100% increase in lead generations and a 5x increase in visibility for a local dance studio 

  • Created media lists using MuckRack and traditional research methods with 50+ contacts, resulting in a 20% increase in survey completion for a nonprofit food bank 

  • Created social media content optimized for Instagram, Twitter, Facebook, and LinkedIn, utilizing various style guides 

  • Wrote storyboards for three promotional videos for a nonprofit food bank and created 100+ minutes of video footage

Pidola

March 2020 - August 2020

Additional Experience

2018-2021

Grant Writing Intern: March - August 2020

  • Drafted and edited grant applications, varying each application depending on tone, requirements and prior engagements

  • Refined organizational process of upcoming and current grant applications to ensure deadlines were met

  • Utilized a close attention to detail to ensure all applications were correct and concise

  • Developed meeting action items and internal communications following monthly board meetings

Sales Associate at Faith & Flair Boutique:

  • Cultivated relationships with returning customers

  • Operated as the only employee most days, handling open and closing duties and managing multiple customers at once

  • Kept a high degree of cleanliness and organization within the store at all time

  • Experience in visual merchandising and window display design

Guest Experience Manager at Urban Waxx:

  • Handling scheduling, client relations, complains and requests for 10+ employees at a waxing salon

  • Provided a high level of comfort and care to clients, welcoming them individually, answering technical questions and providing clear communication through the check in and check out process

  • Handled communications with clients across email, phone and in-person

Program Competencies

Microsoft Office Suite, Google Workspace, Canva, MuckRack, Figma, Adobe Creative Cloud, Hootsuite, Mailchimp, Cision, Asana

Education and Certifications

B.S. Journalism - Public Relations

  • School of Journalism and Communications: University of Oregon - Eugene, OR

Professional Certificate: Google UX Design

Certificate: Advanced Google Analytics: Issued January 2022

Certificate: Advertising on Facebook: Advanced: Issued November 2021

Strategic Communications Specialist

  • Led Communications for an Oracle ERP implementation, successfully involving key stakeholders at 10+ shipyards, warehouses and offices, culminating in further understanding and acceptance of the system

  • Successfully managed internal stakeholders and external vendors, leading collaboration efforts between the groups and utilizing project management skills to drive individual projects to completion

  • Created and maintained a SharePoint site hosting resources including an Oracle dictionary, events, key links and more, resulting in a 100% increase of unique viewers and a 350% increase of page view

  • Developed and implemented a complex communications plan to align with 3+ other project work streams and reduce excess time spent on reviews and coordination.