Welcome! I’m Sylvie.
I am a communications and user experience professional with a passion for crafting compelling narratives and developing innovative brand and design initiatives for companies in the technology, education, manufacturing, shipping and energy sectors.
Check out my living resume below or explore my portfolio and blog.
Trident Maritime Systems
July 2024 - Present
Raffetto Herman Strategic Communications
June 2022 - April 2024
Public Relations Specialist: June 2023 - April 2024
Demonstrated strong project management skills, effectively tracking daily activities against larger initiatives and budgets
Excel in strategic communication across various stakeholder groups, including both internal and external teams
Successfully cultivated media relationships, securing coverage in high-profile publications such as The AP, The New York Times, Forbes, and key industry trade and local outlets
Expert in strategic planning and execution of comprehensive campaigns across paid, earned, and social media channels
Proficient in managing funding, acquisition, and earnings announcements
Mentored coworkers engaging in the fellowship program
Crafted and presented metrics reports and analysis including competitor audits and share of voice analysis
Key member of a team overseeing the 35+ tools used firm-wide for reporting, media discovery, and organization
Communications Coordinator: September 2022 - June 2023
Fellow: June 2022 - September 2022
Skilled in developing media relations materials, including pitches, media lists, and press releases
Supported new business initiatives
Authored long-form content pieces, such as bylines and blogs, published in outlets like Fast Company and Government Computer News (GCN)
Demonstrated strong attention to detail across all projects and accounts
Consistently met deadlines by effectively understanding and executing client and internal team requests
Allen Hall Public Relations
January 2021 - March 2022
Account Supervisor: September 2021 - March 2022
Account Executive: January 2021 - September 2021
Facilitated and coordinated multiple projects and deadlines as the lead of a four-person team within a student-run agency
Led all client communications, conducting weekly check-in calls and providing counsel on strategic ideas
Designed and implemented strategy for disseminating newsletters with relevant updates for an organization with members across North America.
Developed and implemented a Facebook Advertising Campaign which produced a 100% increase in lead generations and a 5x increase in visibility for a local dance studio
Created media lists using MuckRack and traditional research methods with 50+ contacts, resulting in a 20% increase in survey completion for a nonprofit food bank
Created social media content optimized for Instagram, Twitter, Facebook, and LinkedIn, utilizing various style guides
Wrote storyboards for three promotional videos for a nonprofit food bank and created 100+ minutes of video footage
Pidola
March 2020 - August 2020
Additional Experience
2018-2021
Grant Writing Intern: March - August 2020
Drafted and edited grant applications, varying each application depending on tone, requirements and prior engagements
Refined organizational process of upcoming and current grant applications to ensure deadlines were met
Utilized a close attention to detail to ensure all applications were correct and concise
Developed meeting action items and internal communications following monthly board meetings
Sales Associate at Faith & Flair Boutique:
Cultivated relationships with returning customers
Operated as the only employee most days, handling open and closing duties and managing multiple customers at once
Kept a high degree of cleanliness and organization within the store at all time
Experience in visual merchandising and window display design
Guest Experience Manager at Urban Waxx:
Handling scheduling, client relations, complains and requests for 10+ employees at a waxing salon
Provided a high level of comfort and care to clients, welcoming them individually, answering technical questions and providing clear communication through the check in and check out process
Handled communications with clients across email, phone and in-person
Program Competencies
Microsoft Office Suite, Google Workspace, Canva, MuckRack, Figma, Adobe Creative Cloud, Hootsuite, Mailchimp, Cision, Asana
Education and Certifications
B.S. Journalism - Public Relations
School of Journalism and Communications: University of Oregon - Eugene, OR
Professional Certificate: Google UX Design
Certificate: Advanced Google Analytics: Issued January 2022
Certificate: Advertising on Facebook: Advanced: Issued November 2021
Strategic Communications Specialist
Led Communications for an Oracle ERP implementation, successfully involving key stakeholders at 10+ shipyards, warehouses and offices, culminating in further understanding and acceptance of the system
Successfully managed internal stakeholders and external vendors, leading collaboration efforts between the groups and utilizing project management skills to drive individual projects to completion
Created and maintained a SharePoint site hosting resources including an Oracle dictionary, events, key links and more, resulting in a 100% increase of unique viewers and a 350% increase of page view
Developed and implemented a complex communications plan to align with 3+ other project work streams and reduce excess time spent on reviews and coordination.